Skip to Main Content
Archives & Special Collections (ASC)

History of the Cardinal Bird: Mascot in Print (Logos)

A history of the evolution of the University of Louisville's athletics mascot, known as the Cardinal Bird or Louie. Covers the development of the costume used for in-person appearances as well as the Cardinal Bird's depiction in print.

Cardinal Bird timeline (print logo)

The University of Louisville's mascot has been depicted in print for decades, but it doesn't appear to have found a "standard" form that was used with consistency until the 1950s.