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Archives & Special Collections (ASC)

History of the Cardinal Bird: 1953-1963

A history of the evolution of the University of Louisville's athletics mascot, known as the Cardinal Bird or Louie. Covers the development of the costume used for in-person appearances as well as the Cardinal Bird's depiction in print.

Cardinal Bird Logo, 1953-1963

The first version of the Cardinal Bird used as a logo for more or less official purposes ran in a 1953-54 basketball press guide. This version of the mascot was used in print until at least 1963, and was used for at least one year concurrently with the next iteration, which appears to have emerged in 1963.

Fighting Cardinals logo, 1953
Image credit: 1953-1954 Basketball Facts for Press, Radio and Television, Archives & Special Collections, University of Louisville.