Page titles should be descriptive and concise. Avoid vague descriptors like "Home" for your home page, of "Profile" for a specific person's profile. Also avoid long titles which are likely to get truncated when they show up in the search results.
Include 1 to 3 terms in the keyword section.
Avoid keyword stuffing. It's helpful to have a few descriptive terms, but there's no reason to have the same word or phrase appear multiple times. This kind of keyword stuffing can make your results look like spam to Google.
Page Title and Description can be added under the Page dropdown under Page Properties.
To add other metadata, use the Cog icon in upper right (by the page status). Choose Guide Metadata - Custom Metadata tab.
Make sure that every page on your site has a meta description. If you don't have time to create a description for each page, at least try to include a description for each guide.
Differentiate the descriptions for different pages. Avoid boilerplate text. Describe what is distinct about that page.
LibGuides already provides metadata for the guide's author.
<meta name="DC.Title" content="UofL Libraries: Presentations and Publications: 2018"/>
<meta name="DC.Creator" content="Terri Holtze"/>
<meta name="DC.Subject" content=""/>
<meta name="DC.Description" content="A list of the presentations and publications by faculty and staff of the University of Louisville Libraries"/>
<meta name="DC.Publishers" content="University of Louisville"/>
<meta name="DC.Rights" content="Copyright University of Louisville 2019"/>
<meta name="DC.Language" content="en"/>
<meta name="DC.Identifier" content="//library.louisville.edu/presentations/2018"/>
<meta name="DC.Date.Created" content="Oct 19, 2016"/>
<meta name="DC.Date.Modified" content="Feb 4, 2019"/>