MRI's University Reporter offers UofL students access to databases advertisers use to evaluate print and online publications. These databases include circulation, frequency, editorial profiles, rates, publication dates, closing dates, and audience demographics, as well as product/service/brand usage data collected from a national probability sample of 25,000+ households in MRI’s Survey of the American Consumer™. Please note that the most recent year of audience data is not available to academic libraries.
Use of MRI University Reporter is limited to faculty, staff, and students at the University of Louisville who hold valid UofL user accounts and accept individual license terms as stated on the MRI University Reporter website. Authorized users may use the confidential and proprietary data solely for academic teaching and research purposes and in accordance with other individual license terms. Users are responsible for understanding and complying with access and use terms. GfK MRI may terminate an individual’s access to the databases in the event of unauthorized uses.
UofL's contract allows for 10 simultaneous users. If you have trouble logging in, please try again in a few minutes. Also, due to this limited access, you will be automatically logged out after 20 minutes of inactivity.
If you continue to have trouble logging in, and it has been more than six months since you created your MRI account, try creating a new account. MRI periodically purges all accounts for security reasons.