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Ekstrom Library

MRI University Reporter: Register & Login

About MRI University Reporter

MRI's University Reporter offers UofL students access to databases advertisers use to evaluate print and online publications. These databases include circulation, frequency, editorial profiles, rates, publication dates, closing dates, and audience demographics, as well as product/service/brand usage data collected from a national probability sample of 25,000+ households in MRI’s Survey of the American Consumer™. Please note that the most recent year of audience data is not available to academic libraries.

Terms of Use

Use of MRI University Reporter is limited to faculty, staff, and students at the University of Louisville who hold valid UofL user accounts and accept individual license terms as stated on the MRI University Reporter website. Authorized users may use the confidential and proprietary data solely for academic teaching and research purposes and in accordance with other individual license terms. Users are responsible for understanding and complying with access and use terms. GfK MRI may terminate an individual’s access to the databases in the event of unauthorized uses.

Request UofL's Registration Code

Registration Instructions

  1. Request UofL's registration code using the form above. 
  2. Check UofL email account to retrieve registration code emailed from Formstack. 
  3. Go to
  4. Click on Register.
  5. On the Client Account Registration screen, enter:
    1. UofL's registration code
    2. Your full name, and
    3. Your University of Louisville email account (i.e., This is the only email the system will accept.
  6. Click the Register button.
  7. You will receive a confirmation email from with a validation link to the University Reporter site. Click on the link to access the site. NOTE: the link must be used within 3 days.
  8. Set your password. Enter and confirm a password that is a) between 8 and 16 characters, b) has at least one alphabetic letter, and c) has at least one numeric digit.
  9. Now that you've registered you can go to the MRI site and login with your UofL email and the password you created.

Login to MRI

UofL's contract allows for 10 simultaneous users. If you have trouble logging in, please try again in a few minutes. Also, due to this limited access, you will be automatically logged out after 20 minutes of inactivity.

If you continue to have trouble logging in, and it has been more than six months since you created your MRI account, try creating a new account.  MRI periodically purges all accounts for security reasons.

Business Librarian


Alexandra Howard

Business Research & Teaching Librarian

Ekstrom Library

Discover. Create. Succeed.