Skip to Main Content
Ekstrom Library

MRI University Reporter: Find University Reporter Reports

Finding Reports in University Reporter

1. Log into GfK MRI SmartSystem.*

2. On the first screen, titled "Applications," click on the University Reporter icon  University Reporter logo  on the right.

3. On the next screen, select the most recent report (e.g., "2018 Spring GfK MRI Reporter") from the study list.

 

4. Select a category from the drop down list (e.g., "Electronics"). If you do not see a relevant category in the list, try typing a product category or brand name in the search box at the top of the page:

Unlinked University Reporter category selection screen with red arrows pointing to both the electronics category and word search box.

 

5. Scroll through the drop down list on the next page to select a subcategory and questions.  For example, "Tablets & E-readers -- Activities."

Unlinked University Reporter question selection screen with an arrow pointing to the tablet and e-reader activity entry in the drop down list.

A report will open in the next window.

*Trouble Logging In?

UofL's contract allows for 10 simultaneous users. If you have trouble logging in, please try again in a few minutes. Also, due to this limited access, you will be automatically logged out after 20 minutes of inactivity.

If you continue to have trouble logging in, and it has been more than six months since you created your GfK MRI account, try creating a new account.  GfK periodically purges all accounts for security reasons.