The report window may be modified by using drop down boxes on the left. Under Report Type, there is an option to select 3-year trend data in place of the standard 1-year report. The sample Base box allows users to select from pre-determined subsamples (e.g., female principle shoppers) versus the default sample of total adults. The Detail(s) screens vary by category but usually include brands and subcategories, and sometimes frequency of use. This example shows data for individuals who used a tablet or e-reader to obtain information on travel:
Individual brands, activities, or other items listed in the detail column may be combined into one report by using the CTRL key and left clicking on items you want to group together.
Each report may be saved (A) or downloaded into a Microsoft Excel spreadsheet (B). Saved reports may be retrieved from the folder (C).