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William F. Ekstrom Library

BUS 301: Business Communication: Louisville Market

Local Market Information--Louisville, Kentucky

Please note that some of the resources listed below are national in scope, but they allow you to limit searches to the Louisville area.

Demographics

Data about the population of the Louisville metro area, surrounding areas, and zipcodes within the metro area.

Mergent Intellect
Scroll down and select "Demographics" on the right hand side of the page. Click on "Zip Code," enter up to 5 zip codes that you would like to compare, and click "Compare ZIP Codes." Scroll down for summary data and downloadable reports.
Data USA - Louisville/Jefferson County
Demographic population data for Louisville/Jefferson County.

U.S. Census Resources

Quick Census Facts--Jefferson County, KY
Quick facts about Kentucky counties from the U.S. Census Bureau.
Use tabs at top of table page to find comparable data for other markets, states, or the total U.S.
Census Business Builder
Use the Small Business Edition to find information about businesses in particular industries in a particular location.

Economic Data

Economic statistics for the Louisville metro area as well as comparisons to competitive markets and total U.S.

Minority Business Development Agency
State-specific resources related to minority business enterprises.

United States Census Data

Louisville Open Data
Louisville Metro Government's data access site.
Kentucky County Economic Profiles
Overviews of key economic statistics prepared by the Community and Economic Institute of Kentucky for each Kentucky county.

National and International Statistics

Statista

Current Businesses

Directories and facts about individual businesses in the Louisville metro area.

Mergent Intellect
National directory of businesses and residences. Right click to open in new window. See this video tutorial for help searching for food establishments in specific geographic areas.

Economic Development Agencies

Organizations involved in promoting Louisville to potential employers.

Greater Louisville Inc. Economic Development
The Metro Chamber of Commerce economic development website with links to data and information about locating businesses in Louisville.
Greater Louisville Project
Annual Competitive City Reports focused on Louisville's areas of highest potential impact.

Local Media

Business First Louisville
US Newsstream
Current news service, including Courier - Journal (Louisville, Ky.), New York Times, Wall Street Journal, Washington Post, Chicago Tribune, and more.

Louisville Business First Book of Lists
Latest annual rankings of top Louisville businesses in a variety of industries.
Louisville Magazine
Local magazine with both entertainment news and in-depth articles on the city of Louisville.