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BUS 301: Business Communication: Home

Welcome to the Business Communication Research Guide

This guide has resources to help students in BUS 301: Business Communication find evidence for their business communication projects.

Google vs. Library Research

Google vs. University Libraries for academic research.

Learn about the differences in using Google vs. the library for academic research:

Generating Keywords

Step by Step Instructions

  1. Write out your research question. For example: "How does exercise affect the mental health of college students?"
  2. Pull out the most important words from your research question. exercise, mental health, and college students.
  3. Think of synonyms for these keywords.  Exercise: workout, fitness. College students: university students, post-secondary students.
  4. Think of broader keywordsMental health: well-being. Broader keywords are helpful if you aren't getting enough results.
  5. Think of narrower keywordsMental health: anxiety. Narrower keywords are helpful if you're getting too many results.
  6. Start searching a library database with your keywords. Remember to try out different keyword combinations to get the best search results.
  7. Collect additional keywords as you search.

For step-by-step guidance throughout the research process, visit Research DIY:

Business Librarian


Alexandra Howard

Business & Entrepreneurship Librarian

Ekstrom Library

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