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MKT 301: Principles of Marketing: Market Research

This guide contains resources students can use to understand marketing principles and conduct market research.

Market Research

The databases listed here are the library's top databases for conducting market research. This includes consumer research; industry and competition analysis; and product and brand research. 

To access more databases and research guides, visit the business subject page: https://library.louisville.edu/subjects/business.

Library Databases

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