Skip to Main Content
Ekstrom Library

MKT 301: Principles of Marketing: Home

This guide contains resources students can use to understand marketing principles and conduct market research.

Welcome to the MKT 301 Research Guide

This library research guide contains resources you can use to support your research. It introduces the top library databases that can be used to conduct market research. 

Google vs. Library Research

Google vs. University Libraries for academic research.

Learn about the differences in using Google vs. the library for academic research:

Library Research Tutorials

  • Research DIY

    Super-fast tutorials to get you on the right track with research.

  • Productive Researcher

    Advanced research tips and tools for graduate students and faculty.

  • Citizen Literacy

    Online toolkit promoting key information skills for democratic citizenship.

Business Resources

To find a complete listing of all the library's business databases and research guides, visit:

Business & Entrepreneurship Librarian


Alexandra Howard

Business & Entrepreneurship Librarian

Ekstrom Library