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Ekstrom Library

Design Thinking: MKT 410

Resources for Design Thinking courses.

Business & Entrepreneurship Librarian

Howard

Alexandra Howard

Business & Entrepreneurship Librarian

Ekstrom Library

alexandra.howard.1@louisville.edu

502.852.8737

Business: Entrepreneurship, Management, Marketing

Reflection Form

Objectives for Library Session

  • Discuss the different kinds of resources we can use to do research that helps address the client's business problem.
  • Conduct searches in your teams in consultation with your professor and librarian. 

Assignment Topic

Client:

Louisville Airport Authority (SDF)

Business Problem:

How can Louisville Muhammad Ali airport (SDF) most enhance the experience of passengers arriving (landing) at its terminal?

Databases

Public Resources