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Ekstrom Library

Design Thinking: MKT 410

Resources for Design Thinking courses.

Business & Entrepreneurship Librarian


Alexandra Howard

Business & Entrepreneurship Librarian

Ekstrom Library

Reflection Form

Objectives for Library Session

  • Discuss the different kinds of resources we can use to do research that helps address the client's business problem.
  • Conduct searches in your groups in consultation with your professor and librarian. 

Assignment Topic

Client: Aramark, UofL's dining services provider

Business Problem: How do we create a dining experience at UofL that drives more UofL students to participate in meal plans by providing them greater value and closes the gap between the ideal and current state of dining on campus?


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