Design Thinking: MKT 410

• Discuss the different kinds of resources we can use to do research that helps address the client's business problem.
• Conduct searches in your groups in consultation with your professor and librarian. 

Client: Aramark, UofL's dining services provider

Business Problem: How do we create a dining experience at UofL that drives more UofL students to participate in meal plans by providing them greater value and closes the gap between the ideal and current state of dining on campus?