Design Thinking: MKT 202

• Learn about search strategies that can be used to research the client's need.
• Practice using library databases to find information. 

Client:

GE Appliances

Topic:

Opal nugget ice maker innovation pipeline

Business Problem:

How can Opal provide the Ultimate In-Home Iced Beverage Experience?

Step by Step Instructions

1. Write out your research question. For example: "How does exercise affect the mental health of college students?"
2. Pull out the most important words from your research question. exercise, mental health, and college students.
3. Think of synonyms for these keywords.  Exercise: workout, fitness. College students: university students, post-secondary students.
4. Think of broader keywords. Mental health: well-being. Broader keywords are helpful if you aren't getting enough results.
5. Think of narrower keywords. Mental health: anxiety. Narrower keywords are helpful if you're getting too many results.
6. Start searching a library database with your keywords. Remember to try out different keyword combinations to get the best search results.
7. Collect additional keywords as you search.

For step-by-step guidance throughout the research process, visit Research DIY: https://library.louisville.edu/research-diy/home.