Design Thinking: MKT 202

• Learn about different resources that can be used to do research addressing the client's business problem. 
• Practice using library databases and public resources to find information. 

Client: Aramark, UofL's dining services provider

Business Problem: How do we create a dining experience at UofL that drives more UofL students to participate in meal plans by providing them greater value and closes the gap between the ideal and current state of dining on campus?

Step by Step Instructions

1. Write out your research question. For example: "How does exercise affect the mental health of college students?"
2. Pull out the most important words from your research question. exercise, mental health, and college students.
3. Think of synonyms for these keywords.  Exercise: workout, fitness. College students: university students, post-secondary students.
4. Think of broader keywords. Mental health: well-being. Broader keywords are helpful if you aren't getting enough results.
5. Think of narrower keywords. Mental health: anxiety. Narrower keywords are helpful if you're getting too many results.
6. Start searching a library database with your keywords. Remember to try out different keyword combinations to get the best search results.
7. Collect additional keywords as you search.

For step-by-step guidance throughout the research process, visit Research DIY: https://library.louisville.edu/research-diy/home.