Black Complex's target market is creatives, entrepreneurs, professionals, business travelers, and freelancers. Ideally, the target market would be intersectional and include seasoned executives, working professionals, and students.
Your team is going to conduct a market research report and marketing plan for Black Complex.
Some things to consider: What are similar organizations in Louisville, Kentucky, and the nation? What do those organizations do that Black Complex might consider? What are the demographics of potential customers? What does the Louisville market look like in terms of these demographics? How can Black Complex market to reach its target customers?