Welcome to the Marketing Research Guide
This guide contains resources to assist students in the different facets of their marketing research. Please explore the different tabs in the guide and contact the Business Librarian with any questions
Table of Contents
- Industry ResearchResources for conducting industry research.
- Company ResearchResources for conducting company research.
- Product & Brand ResearchResources for conducting research on specific products and brands.
- Consumer Market ResearchResources for conducting research on consumers and target markets.
- News & Journal ArticlesResources for accessing news and journal articles.
- Citing SourcesInformation on how to cite your sources.
Library Instruction Reflection Form
Alexandra Howard
Business & Entrepreneurship Librarian
Ekstrom Library