To search by brand, company, or product category, enter the brand/company/category name in the "within series" search box under "Tools" on the right.
GfK MRI’s Survey of the American Consumer™
GfK MRI’s Survey of the American Consumer™ includes product/service/brand usage data collected semi-annually from a national probability sample of 25,000+ households. Access to the data is limited to UofL faculty, staff, and students who hold valid UofL user accounts, agree to use the confidential and proprietary data solely for academic and research purposes, and accept MRI+'s other individual license terms.
The following sources include newspapers, trade publications, newsletters, press releases, etc. that contain reports and information about a wide variety of products and brands. Search for specific products, brands, and/or topics or browse publication lists within the databases.
Business research database featuring company profiles, industry reports, market research reports, and SWOT analyses. Full text available for more than 2,200 journals (1965-Present), and searchable cited references dating back to 1998. (Mobile version of Business Source Premier)