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MKT 441: Market Research: Citing Sources

Citations

Many databases include links that demonstrate how to cite particular resources using the American Psychological Association (APA) style. The links are generally marked by icons at the top or right-hand side of the web pages, as in these examples from Business Source Premier and ABI/INFORM:

             Sample report Business Source Premier              Sample report from ABI/INFORM

 

These database links usually capture all the details that are needed, but you should double-check the accuracy of the format by referring to an APA style manual such as Purdue University's OWL.

When in doubt, it is recommended that you contact a University of Louisville College of Business BizComm Coach.

 

 

Citation Management Software Programs

For undergraduates (or those citing less than 50 sources) we suggest: free web citation creation helpers such as ZoteroNoodletools Express , Easybib, or BibMe. Some library research databases provided by vendors like ProQuest, Ebsco, and CSA will also format the citations for you when you save or print them.

For more intense research, UofL has a site license to EndNote, Reference Manager, and EndNoteWeb. These are software packages that help you manage and format your citations and are most appropriate for graduate students and faculty. See the Beginning EndNote guide or more information.

In either case, ALWAYS check the citation provided by these programs against an official APA citation manual.

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