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Ekstrom Library

MKT 360: Professional Selling: Consumer & Market Data

Market Data

The following resources will help you find consumer demographic, lifestyle and spending information. The library provides access to additional resources that aren't listed here, so ask at the reference desk if you don't see what you need.

Sales and Market Share

GfK MRI’s Survey of the American Consumer™

GfK MRI’s Survey of the American Consumer Trade; includes product/service/brand usage data collected semi-annually from a national probability sample of 25,000+ households.

Access to the data is part of a licensing agreement UofL Libraries has with Mediamark Research Inc. Use is limited to UofL faculty, staff, and students who hold valid UofL user accounts, agree to use the confidential and proprietary data solely for academic and research purposes, and accept MRI+'s other individual license terms. For more information download or open the pdf file below.

Discover. Create. Succeed.