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Ekstrom Library

Louisville Business Research: Research an Industry

Industry Codes

The North American Industry Classification System (NAICS) is used by the U.S. government to classify business establishments when collecting, analyzing, and publishing statistical data related to the U.S. economy. This six-digit coding system was developed in conjunction with Canada and Mexico in 1997 to replace an earlier four-digit Standard Industrial Classification (SIC), but both systems are still in use today.

These government websites can help you identify the correct NAICS and SIC codes for a particular industry, and the codes, in turn, can be used to help locate industry data in a variety of resources.

Industry Profiles & Reports

Use these resources to find profiles and data about U.S. industries.  While a few profiles will be international, most will be national, and some may discuss regional strengths and weaknesses or provide regional data breaks.

GfK MRI’s Survey of the American Consumer™

GfK MRI’s Survey of the American Consumer Trade; includes product/service/brand usage data collected semi-annually from a national probability sample of 25,000+ households.

Access to the data is part of a licensing agreement UofL Libraries has with Mediamark Research Inc. Use is limited to UofL faculty, staff, and students who hold valid UofL user accounts, agree to use the confidential and proprietary data solely for academic and research purposes, and accept MRI+'s other individual license terms. For more information download or open the pdf file below.

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