Skip to Main Content
Ekstrom Library

MKT 350: Consumer Behavior: Home

Welcome to the MKT 350 Consumer Behavior Research Guide

This guide contains resources to assist students in their research and assignments for the MKT 350 Consumer Behavior course. Please explore the different tabs in the guide and contact the Business Librarian with any questions. 

Table of Contents

Google vs. Library Research

Google vs. University Libraries for academic research.

Learn about the differences in using Google vs. the library for academic research: https://library.louisville.edu/research-diy/google

Business Librarian

Howard

Alexandra Howard

Business & Entrepreneurship Librarian

Ekstrom Library