Welcome to the MKT 350 Consumer Behavior Research Guide
This guide contains resources to assist students in their research and assignments for the MKT 350 Consumer Behavior course. Please explore the different tabs in the guide and contact the Business Librarian with any questions.
Table of Contents
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Industry ResearchResources for conducting industry research.
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Company ResearchResources for conducting company research.
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Consumer & Market DataResources for finding consumer information and market data.
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Product & Brand ResearchResources for conducting research on particular products and brands.
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News & Journal ArticlesResources for finding news and scholarly journal articles.
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Citing SourcesInformation on how to cite your sources.
Business Librarian
Alexandra Howard
Business Research & Teaching Librarian
Ekstrom Library
alexandra.howard.1@louisville.edu
502.852.8737 502.852.8737