UofL Libraries: MKT 350: Consumer Behavior: Home

Welcome to the MKT 350 Consumer Behavior Research Guide

This guide contains resources to assist students in their research and assignments for the MKT 350 Consumer Behavior course. Please explore the different tabs in the guide and contact the Business Librarian with any questions.

Industry Research
Resources for conducting industry research.
Company Research
Resources for conducting company research.
Consumer & Market Data
Resources for finding consumer information and market data.
Product & Brand Research
Resources for conducting research on particular products and brands.
News & Journal Articles
Resources for finding news and scholarly journal articles.
Citing Sources
Information on how to cite your sources.