MKT 350 - Consumer Behavior: Article Databases

This American Psychological Association (APA) database includes scholarly research on product positioning, branding, consumer behavior, and public opinions. For more information about the database and search term suggestions, see EBSCO's
PsycINFO User Guide, and/or these APA guides:

• PsycINFO Quick Reference Guide
• Marketing & Advertising Resources in PsycINFO
• Behavioral Economics Resources in PsycINFO

Full-text articles from more than 2200 publications. If you need help searching, try the EBSCO Business Source Premier video tutorial links below.

Over 4500 full-text business and management journals, including the Wall Street Journal. Plus just-series marketing research reports. For additional help see ABI/INFORM Basic Search Tips, ABI/INFORM Global: Sample Searches, ABI/INFORM Advanced Search Tips.

Strong news content and brief company and industry profiles.