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MKT 460: Integrative Marketing Strategy: Home

Welcome to the MKT 460: Integrative Marketing Strategy Research Guide

This guide contains resources to assist students in their research for the MKT 460 Integrative Marketing Strategy capstone course. Please explore the different tabs in the guide and contact the Business Librarian with any questions.

Table of Contents

Library Tutorial & Survey

MKT 460 Library Research Tutorial:


If the Business Librarian came to your MKT 460 class to teach you about the library's business resources, please fill out this brief survey:

Business Librarian


Alexandra Howard

Business Research & Teaching Librarian

Ekstrom Library