Welcome to the MKT 460: Integrative Marketing Strategy Research Guide
This guide contains resources to assist students in their research for the MKT 460 Integrative Marketing Strategy capstone course. Please explore the different tabs in the guide and contact the Business Librarian with any questions.
Table of Contents
- Industry ResearchResources for conducting industry research.
- Company ResearchResources for conducting company research.
- Product & Brand ResearchResources for conducting research on specific products and brands.
- Consumer & Market DataResources for finding consumer information and market data.
- News & Journal ArticlesResources for finding news and scholarly journal articles.
- Citing SourcesInformation on how to cite your sources.
Library Tutorial & Survey
- Library Research WorksheetUse this worksheet during the library research session to keep track of the resources you find.
MKT 460 Library Research Tutorial:
https://louisville.libwizard.com/f/mkt460
If the Business Librarian came to your MKT 460 class to teach you about the library's business resources, please fill out this brief survey:
Business Librarian
Alexandra Howard
Business Research & Teaching Librarian
Ekstrom Library
alexandra.howard.1@louisville.edu
502.852.8737 502.852.8737