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UofL Brand: Colors

For accessibility purposes text and background need to have a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. For that reason some of the colors below should not be used behind text. If the word text appears in the block, you can use that color behind text. These colors have been tested with black or white fonts depending on the contrast; they may fail the accessibility if used with other colors.

text*: indicates the font must be a minimum of 14pt and bold.

Colors

text
cardinal
#ad0000
text
patterson
#9a1220
text
white
#ffffff
text
black
#000000
text
grey7
#464648
text*
grey6
#626366
text*
grey5
#7b7d7f
text*
grey4
#939597
text
grey3
#acaeb0
text
grey2
#c6c8ca
text
grey1
#e0e1e3
text
ash
#8b9ba0
text
ash7
#97a5a9
text
ash6
#a4afb3
text
ash5
#b2babd
text
ash4
#bfc6c8
text
ash3
#cdd2d3
text
ash2
#dcdee0
text
ash1
#ebecec
text
tobacco
#7a6c52
text*
tobacco7
#877961
text*
tobacco6
#948771
 
tobacco5
#a39783
 
tobacco4
#b2a796
text
tobacco3
#c2b9ac
text
tobacco2
#d2ccc2
text
tobacco1
#e4e1db
text
bronze
#c9932e
text
bronze7
#d09e47
text
bronze6
#d6aa5f
text
bronze5
#ddb675
text
bronze4
#e3c28c
text
bronze3
#eacfa4
text
bronze2
#f0dcbe
text
bronze1
#f6eada
text
parchment
#d9c882
text
parchment7
#ddce8f
text
parchment6
#e2d49d
text
parchment5
#e6daab
text
parchment4
#ebe0ba
text
parchment3
#efe6c8
text
parchment
#f3edd7
text
parchment1
#f8f4e8
text
laurel
#97bc83
text
laurel7
#a3c390
text
laurel6
#aeca9d
text
laurel5
#bad2ab
text
laurel4
#c6d9ba
text
laurel3
#d2e1c8
text
laurel
#dee9d8
text
laurel1
#ecf2e8
text
loyalty
#004d74
text
loyalty7
#005c82
text*
loyalty6
#006b91
text*
loyalty5
#317da1
text*
loyalty4
#5791b1
text*
loyalty3
#7ba7c3
text
loyalty2
#a1bfd4
text
loyalty1
#cadae7
text
teal
#00a79c
text
teal7
#30afa6
text
teal6
#58b8b0
text
teal5
#75c1bb
text
teal4
#90cbc6
text
teal3
#aad6d2
text
teal2
#c4e2de
text
teal1
#dfeeec
text
courage
#fdbe10
text
courage
#ffc539
text
courage6
#ffcc5b
text
courage5
#ffd377
text
courage4
#ffdb90
text
courage3
#ffe3aa
text
courage2
#ffebc4
text
courage1
#fff3de
text
innovation
#a9b43a
text
innovation7
#b3bb53
text
innovation6
#bcc46a
text
innovation5
#c5cc80
text
innovation4
#cfd496
text
innovation3
#d9deae
text
innovation2
#e3e7c6
text
innovation1
#eef0de

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