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Ekstrom Library

MBA: Product & Brand Research

Sales and Market Share

Online Resources

These are free online resources that provide brand information. 

Articles and Reports in Other Databases

The following sources include newspapers, trade publications, newsletters, press releases, etc. that contain reports and information about a wide variety of products and brands. Search for specific products, brands, and/or topics or browse publication lists within the databases.

Sports Market Analytics

Sales, attendance, demographics, sponsorships, and other information regarding sporting events, equipment and apparel.