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MKT 490 -- New Venture Marketing: Industry Research

Industry Codes

The North American Industry Classification System (NAICS) is used by the U.S. government to classify business establishments when collecting, analyzing, and publishing statistical data related to the U.S. economy.  This six-digit coding system was developed in conjunction with Canada and Mexico in 1997 to replace an earlier four-digit Standard Industrial Classification (SIC), but both systems are still in use today.

These government websites can help you identify the correct NAICS and SIC codes for a particular industry and the codes, in turn, can be used to help locate industry data in a variety of resources. 


  or   UofL E-Resource
Subscription database or other electronic resource available via UofL Libraries.  Unless otherwise noted, e-resources are accessible from remote locations with ULink ID and password. For more information about remote access see Connect From Home.

  Print Resource
Available in book, journal or other printed document format.  Call numbers and general locations are listed.  Some items may circulate, but most reference books and periodicals are restricted to the library.

  Free Internet Source
Available to anyone with an Internet connection.  Simply click on the link provided.  In you encounter a problem with a link, please contact Sue Finley @

Please note some sources may be available in more than one format.

Industry Profiles & Reports

Select Industry Profile from drop down list under Publication Type.   Enter NAICS code in designated box lower on the page, or industry name in main search box at top.

Click on Search by Content Type drop down arrow at top.   Select Market and Industry Reports under Companies.   On the next screen click on the Advanced Options drop down arrow under the main search box.   Select "Hoover's Company and Industry Reports."  Click on red Apply box.   
Click on Search by Content Type drop down arrow at top.   Select Dossiers (Company, Executive & Industry) under Companies.   On the next screen click on the Industry tab at the top.   Enter industry keyword or SIC code.  

For additional information see LexisNexis® Academic Research Guides, Common Business Assignments.

Click Browse under ABI/INFORM Complete title at top.  Select First Research or Business Monitor International (BMI) Industry Reports under Industry and Market Research heading.  Select industry from list.  Use "Narrow results by"  option in column at right to filter results by location, subject or publisher.
Click Data & Reports under ABI/INFORM Complete title at top. Remove checks from boxes in front of "All company research" and "All market research". Check "Industry reports" box. Type industry name in search box at top or use Look up industry under Search options.

Current environment, trends, profile, operations, statistics, financial ratios, references and company analyses for
53 North American industries updated twice a year. Click on Industries tab at the top.


Click to view sample report.
Latest volumes also available in hard copy in Reference Book Stacks on second floor of Ekstrom Library. Previous and next scheduled survey dates are on front page of each industry survey.Print Resource--Ask at the Reference Desk.

Call number: HC 106.6.S74


♦  Plunkett's Industry Almanacs  Print Resource--Ekstrom Library Reference Desk. 
Market research, statistics, trends and leading company analyses for select industries.
Ekstrom Library, Reference Stacks (2nd Floor)

♦  Encyclopedia of. . . Print Resource--Ekstrom Library Reference Stacks (2nd Floor)

Organization and structure, background and development, current conditions, leaders, workforce information and more. Ekstrom Library, Reference Stacks (2nd Floor)

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