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MKT 441 - Marketing Research: Product & Brand Research

Sales and Market Share

GfK MRI’s Survey of the American Consumer™

GfK MRI’s Survey of the American Consumer™ includes product/service/brand usage data collected semi-annually from a national probability sample of 25,000+ households.  Access to the data is part of a licensing agreement UofL Libraries has with Mediamark Research Inc. Use is limited to UofL faculty, staff, and students who hold valid UofL user accounts, agree to use the confidential and proprietary data solely for academic and research purposes, and accept MRI+'s other individual license terms. For more information download or open the pdf file below.

Sports Market Analytics

Sales, attendance, demographics, sponsorships, and other information regarding sporting events, equipment and apparel. 

Articles and Reports in Other Databases

The following sources include newspapers, trade publications, newsletters, press releases, etc. that contain reports and information about a wide variety of products and brands.  Search for specific products, brands, and/or topics or browse publication lists within the databases.


  or   UofL E-Resource
Subscription database or other electronic resource available via UofL Libraries.  Unless otherwise noted, e-resources are accessible from remote locations with ULink ID and password. For more information about remote access see Connect From Home.

  Print Resource
Available in book, journal or other printed document format.  Call numbers and general locations are listed.  Some items may circulate, but most reference books and periodicals are restricted to the library.

  Free Internet Source
Available to anyone with an Internet connection.  Simply click on the link provided.  In you encounter a problem with a link, please contact Sue Finley @

Please note some sources may be available in more than one format.

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